Mada Media signs AED1.5 billion in Dubai OOH advertising contracts in H1 2026
Summary
Mada Media announced that the total value of contracts signed during the first half of 2026 reached approximately AED1.5 billion, covering 683 out-of-home advertising assets in Dubai. The company said the performance supports its strategy to develop an innovative and sustainable OOH advertising sector. Mada Media is also focusing on digital transformation through the adoption of new technologies for advertising screens.
Why it matters
The contract volume signals substantial commercial activity in Dubai’s out-of-home advertising market and may be relevant to businesses planning advertising campaigns or investing in media assets.
Dubai / UAE impact
Dubai-based advertisers and businesses may see continued development of digital outdoor advertising infrastructure and opportunities across the emirate’s 683 covered advertising assets.
Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced a strong performance during the first half of 2026, with the total value of signed contracts reaching approximately AED1.5 billion and covering